Netflix has entered into a rivalry with YouTube by greenlighting projects that feature some of the Alphabet-owned hub’s biggest stars. According to a Wall Street analyst, the follow-up to that strategy should involve a take on YouTube’s hottest format.
TikTok is becoming a go-to news source for many Gen Z users, and the platform is aiming to grow that role with a strategic hire. A new LA-based “Creator Manager” position will support news broadcasters on the app. While the listing describes a typical creator management role, it hints that the focus will be on TikTok’s news community. That push makes sense: a 2023 report found that 20% of 18-to-24-year-olds use TikTok for news—and that number is rising as more creators cover current events and politics.
Create-it Studios — a unique creative hub launched through a partnership between Walmart and Full Sail University — recently opened to serve the Middle Tennessee community and beyond. The studio features six rooms for music production, video filming, podcast recording, and live events, serving as both a professional resource and cultural hub.
“My passion has always been to help creative dreamers turn their ideas into reality,” said founder John Phelps, who also founded Full Sail University. “With Create-it Studios, we're building a space where creators can find inspiration and professional tools to bring their visions to life.”
EXTRA NEWS
STEM creator Mark Rober has hired former Lionsgate exec Scott Lewers as the first chief content officer (CCO) of his media company, CrunchLabs. Lewers will lead the studio division, expand original content, collaborate with STEM creators, and develop educational material for schools.
Former Vice journalist Sophia Smith Galer has launched Sophiana, an AI video scripting app designed to help journalists and experts turn their work into short-form video scripts. Trained on Smith Galer’s writing, the tool also adapts to users’ voices through their input.
When MrBeast added AI-generated thumbnails to his ViewStats platform, he aimed to remove the guesswork from video performance — but instead sparked major backlash. After days of criticism from fellow creators and users, he pulled the tool offline, revealing ongoing resistance to generative AI in the creator world.
As YouTube captures 12.4% of TV watch time, Meta and ByteDance are developing apps to bring Instagram and TikTok content to TV screens, following YouTube’s lead, reports The Information.
Beehiiv is the all-in-one creator friendly platform for newsletters and media brands that makes it easy for anyone launch, grow, and monetize their own newsletter.
SuperPhone is an intelligent mobile messaging platform that helps enterprise retail brands acquire, and engage with mobile customers in an impactful way.
Jibby transforms daily coffee & tea rituals into wellness journeys by infusing nourishing ingredients like collagen and superfoods —providing you energy, mood balance, stress relief, and more.
