Arcade Media, which is partnered with the London-based septet known as the Sidemen, has launched an agency wing called Arcade Creative. A press release from Arcade describes the new creative division as “a fully dedicated, creator-first agency” that will help brands reach the Sidemen’s passionate audience of Gen Z fans. Arcade Creative partners will work alongside the Sidemen to ideate and launch campaigns.

MrBeast is expanding his ops team in a big way. Former YouTube, Meta, and TikTok exec Beau Avril is joining as his new Senior Vice President and Global Head of Media & Brand Partnerships. By bringing in someone of Avril’s pedigree to lead media and brand partnerships shows MrBeast is likely not only looking at sponsorships for YouTube content–he’s also eyeing long-term relationships with streamers like Prime Video.

After nearly a year of lobbying for the creator economy on Capitol Hill, MatPat and Stephanie Patrick have joined the official Congressional Creators Caucus, launched by Reps. Yvette Clarke (D-NY) and Beth Van Duyne (R-TX). The caucus, which includes Clarke, Van Duyne, other reps, and multiple creators like the Patricks, plans to educate not-so-internet-savvy members of Congress about how economically and socially significant the content creation industry has become–and how the people powering it need more support and protection.

TikTok is dealing with regulatory troubles across the globe, but consumers in the U.K. don’t seem to mind. In the nation with the world’s sixth-largest GDP, TikTok revenue went up 50% last year, according to the app’s U.K. commerce lead Kris Boger.

YouTube wants to be a forum for political debate, so it’s relaxing some rules that affect many content creators in that category. In recent months, the platform has advised human moderators to take down fewer videos that contain misinformation, derogatory language, and other forms of violative content.

At its annual gathering, Twitch announced a revolutionary change: Streamers are getting the ability to rotate their broadcasts by 90 degrees. The arrival of vertical live streaming, announced at the TwitchCon event in Rotterdam, will bring Twitch content in line with rival platforms like TikTok.

Beehiiv is an all-in-one creator friendly platform for newsletters and blogs that makes it easy to design, write, send, promote, monetize, and track the ROI of your newsletter. Created by former employees at the famous newsletter company Morning Brew, Beehiiv aims to help creators launch and monetize their own newsletter.

SuperPhone is an intelligent mobile messaging platform that helps enterprise retail brands acquire, and engage with mobile customers in an impactful way.

Jibby is dedicated to transforming daily coffee & tea rituals into wellness journeys by infusing nourishing ingredients like collagen and superfoods —providing you energy, mood balance, stress relief, and more.